APA Phongsavanh Insurance and Saiyfon Insurance Broker have entered into a strategic partnership agreement whereby the two parties will cooperate in the distribution of insurance through the digital application of Saiyfon . This will facilitate customers in purchasing insurance through Saiyfon. Furthermore, both companies will enhance the application in order to meet customer and government expectations.
The two parties have also agreed to explore all additional venues of co-operation which leverage their respective strengths including further aligning and enhancing their digital capabilities.
Speaking at the ceremony, Dean Robertson, Chief Executive Officer, APA Phongsavanh congratulated Saiyfon on the roll out of its digital capabilities and said, “This initiative will significantly expand your geographical reach and help you get new customers. Digitization is the way forward and a competitive advantage. At APA, we are also embarking on our digital journey to enhance customer experience”. Mr. Robertson further emphasized the strong partnership between APA and Saiyfon. He said, “We want to support our partners, so that we can grow together. We recognize that Saiyfon works with other insurance companies which is good for the customers as it encourages all insurance companies to improve their value proposition. APA’s mission is to be the most trusted and innovative insurance company in Laos. We are a locally owned company, and this strategic partnership is consistent with our mission to make a difference in the lives of local people and communities.”
Mr. Xayyasith Phommachit, Managing Director, Saiyfon Brokers Laos Co., Ltd remarked, “Saiyfon is proud to partner and collaborate with APA. We want to grow this partnership for mutual benefit.” Mr. Phommachit was pleased with the rollout of the company’s digital capabilities and indicated that it was the first step in its digital journey. “We are starting with motor vehicle insurance and plan to expand to other products in the coming months. We also want to digitally link with our insurance partners so that the customer gets the benefit of fast response and digital efficiencies. We also look forward to strengthening our strategic partnership with APA in the coming months by identifying new areas of collaboration.”